MADE IN AFRICA TRADE SHOW
Department of Trade and Industry
The MIA and AGOA Forum a landmark gathering of trade and diplomatic leaders from Africa and the United States.
Hosted at the Johannesburg Expo Centre and delivered by Dogan Exhibitions and Events, the event spanned three dynamic days.
With a massive trade show, high-level plenaries, and over 550 exhibitors, it served as a catalyst for continental trade growth.
The forum set the stage for meaningful connections, policy dialogue, and strengthened partnerships across global markets.
The MIA and AGOA event was executed by the Johannesburg Expo Centre as the host venue and Dogan Exhibitions and Events as the Exhibition organizer and Event management agency.
The event included the setup of 47 different venues, including a main plenary, multiple breakaway rooms, multiple meeting rooms, media rooms as well as a 12500sqm exhibition hall.
The event ran for 3 days and included evening functions and side events with Presidential and Ministerial attendance from South Africa, Africa and the United States trade delegations.
The MIA Trade show was designed and executed by Dogan with over 550 exhibitors participating from across the African continent. The trade show included buyer procurement and vetting through the DTIC as well as matchmaking.
SCOPE OF WORK DELIVERED BY DOGAN AND JEC
Full turnkey PCO and Exhibition Management services including
Sales Infrastructure
Sponsorship sourcing Exhibition CI Design
Partnerships Marketing (Radio, OOF, Digital and Social media)
Operations Business Forum conferences
Hosted buyer invitations Exhibitor onboarding and management
Graphic design Branding installation
Translation services Transcription services
AV design and install Floor plan design
Media Management Media Centre Management
Security State Security Protocols
Road Closures Standby water and power provisioning
International protocols VIP, Presidential and Ministerial hosting
Live streaming main Plenary Catering Management
Collateral management Entertainment Management
Décor design and install Parking Management
Financial tracking Cost Control
Sponsorship liaison Cash flow management
Videography Photography
Post show report
Infrastructure
Exhibition CI Design
Marketing (Radio, OOF, Digital and Social media)
Business Forum conferences
Exhibitor onboarding and management
Branding installation
Transcription services
Floor plan design
Media Centre Management
State Security Protocols
Standby water and power provisioning
VIP, Presidential and Ministerial hosting
Catering Management
Entertainment Management
Parking Management
Cost Control
Cash flow management
Photography
Post show video reels and build up
